Slow on a phone
Most visitors arrive on mobile, on a middling connection. A site that takes four seconds to show anything has already lost a share of them.
05 Website Design
A site built for
how people actually decide.
Built for you, not dropped into a template. Fast, legible, and pointed at the one thing you want a visitor to do. Most small business sites are brochures; this is a machine for turning a stranger into a booked job.
Most sites are a brochure nobody asked for.
They open with a stock photo and a sentence about passion, bury the phone number, and take four seconds to load on the phone every customer is actually holding. Then the owner wonders why the site "doesn't do anything." It is doing exactly what it was built to do, which is nothing.
No obvious next step
Six equally weighted links and no clear action. A visitor who has to work out what to do next usually does nothing.
Written for you, not them
Pages about your history and your values, when the customer wants to know whether you cover their street and what it costs.
How it works
A few weeks,
not a few months.
- 01
We work out the one job
What is the single action worth most to you — a call, a booking, a quote request? Everything else on the site exists to support that. Sites that try to do five things do none of them.
- 02
Structure before decoration
What goes on which page, in what order, answering which question. We agree the skeleton before anyone picks a colour, because that is the part that decides whether it works.
- 03
Design and build
Built by us, for your business — not a theme with your logo dropped in. You see it on a real URL and tell us what's wrong before it goes anywhere.
- 04
Launch and hand over
Your domain, your hosting, your accounts, in your name. We set up the analytics and show you how to change your own text. You are not renting the site back from us.
What's actually included
No asterisks.
Built to be fast
Lean pages, compressed images, no bloated page-builder. Speed is the cheapest conversion improvement there is, and most agencies skip it.
Mobile first, genuinely
Designed on a phone screen and then widened, because that is the order your customers will see it in.
Pointed at one action
Every page has an obvious next step. The phone number is tappable and visible without scrolling.
Accessible by default
Real contrast, keyboard navigation, alt text. It is the right thing to do and it is also the thing that gets small businesses demand letters.
Technical SEO done
Titles, descriptions, clean URLs, sitemap, structured data where it helps. Not a ranking promise — the groundwork that makes ranking possible.
You own everything
Domain, hosting, logins and content, all in your name. Leave whenever you like and take it with you.
Questions worth asking
The ones that
decide it.
Can I edit it myself afterwards?
Yes, for the things you'll actually want to change — text, prices, hours, photos. We show you how at handover. Structural changes are usually faster to ask us for than to learn, but nothing stops you.
Do I own the site?
Completely. Domain, hosting and accounts in your name from the start. We have seen too many owners discover their site is rented and their domain belongs to an agency that stopped answering emails.
Will it rank on Google?
We do the technical groundwork properly — speed, structure, titles, sitemap, clean URLs — and that genuinely matters. But nobody can promise a ranking, and anyone who does is either guessing or lying. Rankings come from that groundwork plus reviews, consistency and content over time.
How long does it take?
Typically two to four weeks for a small business site, and the slow part is almost always waiting on photos and copy approvals from your side rather than the build.
What if I already have a site?
Then start with a website audit rather than a rebuild. Sometimes the existing site needs three fixes, not replacing, and we would rather tell you that than sell you a project you don't need.
Is your site earning its keep?
Twenty minutes. We'll look at what you have now and tell you honestly whether it needs rebuilding or just fixing.