No captions
Most people never turn the sound on. A video whose whole message is spoken is a silent video to the majority of its audience.
08 Video Creation
Short video for
where people check you out.
Before someone calls, they look you up — and increasingly that means a feed, not a website. Short, well-cut video, captioned, sized for every placement, so what they find looks like a business worth calling.
They're watching with the sound off.
Most video gets seen muted, on a phone, in about three seconds of someone's attention. Which means the first frame has to say something, the captions have to carry the message, and anything that takes ten seconds to get going has already lost. Most small business video is shot the opposite way round.
Wrong shape
A landscape clip posted vertically, letterboxed with grey bars. It reads as an afterthought because it is one.
Slow to start
An intro animation and a greeting before anything happens. By then they've scrolled.
How it works
One shoot,
many cuts.
- 01
We decide what it's for
Introducing you, showing a finished job, answering the question customers always ask. One job per video — the ones that try to do everything say nothing.
- 02
You capture, or we direct it
A modern phone is enough for most of this. We tell you exactly what to shoot — the shots, the order, the lighting — or we direct it with you if that is easier.
- 03
We cut it properly
Paced for a feed, titled, captioned, colour-corrected, with the hook in the first second rather than the last.
- 04
You get every size
Vertical, square and landscape, each framed deliberately rather than cropped from one master — so your subject is never half out of frame.
What's actually included
No asterisks.
Burned-in captions
Readable with the sound off, styled to your brand, and not reliant on whatever auto-captioning a platform happens to do.
Every aspect ratio
9:16, 1:1 and 16:9, each framed for its own shape rather than cropped out of a single export.
A real hook
Something in the first second worth stopping for. This is most of the work and most of the difference.
Shot list if you're filming
Exactly what to capture and how, so a phone shoot gives us usable footage the first time.
Licensed music
Properly licensed where music is used, so a platform doesn't mute or pull your video later.
Source files are yours
Final cuts and the footage, handed over. Not held hostage against next month's invoice.
Questions worth asking
The ones that
decide it.
Do I have to be on camera?
No. Plenty of the best trade video is hands, work and results with captions over it. That said, for a local service business the owner's face usually outperforms everything else — people hire people. We will push you gently and then drop it.
Do I need a proper camera?
No. A recent phone shoots better video than most people need. Light and sound matter far more than the camera, and we'll tell you how to handle both with nothing you have to buy.
Can you make video without filming anything?
Sometimes — motion graphics, text-led cuts, or existing footage reworked. It is a reasonable option for explaining something. It is a poor substitute for showing your actual work, and we'll say so if that's the better route.
How many videos do I need?
Fewer than people assume, used more often. A handful of good cuts reused across placements beats a monthly video nobody watches. We'd rather make three that work than twelve that fill a calendar.
Will you post them for me?
We can, and we'll give you the files either way. Many owners prefer to post themselves because the replies come to them — which is where the actual conversations start.
What does someone find when they look you up?
Twenty minutes. We'll look at what's there now and work out what two or three videos would be worth making first.