04 Lead Follow-ups

The quote you sent.
The reply that never came.

Most enquiries don't say no. They go quiet. Every lead gets chased on a schedule you set — text, email, or both — until they book or tell you they're out. It's the part every owner means to do and nobody does for long.

Silence isn't a no. It's a busy week.

The customer asked for a price, got one, and then their kid got sick and the roof stopped leaking and it slipped. They aren't ignoring you — they've just stopped thinking about it. Whoever reminds them first usually gets the job, and most of the time nobody does.

One touch and done

The quote goes out, and that's the last contact. Most businesses never send a second message, which is where almost all of the recoverable work lives.

You feel like a pest

Nobody wants to nag. So the follow-up that would have landed the job never gets sent, and the lead quietly expires.

It falls off the list

Quotes live in your head, a notepad, and three different inboxes. By Thursday you cannot remember who you still owe an answer to.

How it works

Chased properly,
without you chasing.

  1. 01

    We connect to where leads land

    Your form, your phone, your inbox, your scheduler — wherever an enquiry actually arrives. Nothing new for you to check and no habit to build.

  2. 02

    You set the rhythm

    How many touches, how far apart, by text or email, and what they say. Written in your voice and approved by you before a single one sends.

  3. 03

    It runs until they answer

    Each message gives them a reason to reply — a photo of similar work, a slot that's open, a direct question. The sequence stops the moment they respond.

  4. 04

    You get the live ones

    Replies come to you with the thread attached, so you pick up a conversation already in progress instead of starting cold.

What's actually included

No asterisks.

Multi-step sequences

A series, not a single reminder — spaced over days, because the second and third touch are where the bookings actually come from.

Text and email

Both, or either. Text gets read; email carries detail and photos. Most sequences use a mix.

Stops on reply

The moment they answer, book, or opt out, the sequence ends. Nobody gets a reminder about a job they already said yes to.

Written in your voice

Messages that sound like your business, not a CRM. You approve every one before it goes anywhere near a customer.

Booking links

Where it fits, the message carries a link to your real availability so they can book without another round of messages.

Monthly reporting

Leads entered, replies recovered, jobs booked. Enough to see whether the sequence earns its keep.

Questions worth asking

The ones that
decide it.

Isn't this just spam?

No, and the difference matters. These go only to people who contacted you and asked for something — a price, a time, an answer. That is a conversation they started. Sequences are capped, they stop on any reply, and every message carries an opt-out. What we won't build is a sequence to a purchased list, which is spam and is also illegal.

How many messages is the right number?

Usually three to five over a week or two. One is almost always too few — most recovered jobs come from the second or third touch. Beyond about five you are annoying people for very little. We start conservative and adjust from what your own numbers show.

Do I need consent to text them?

Yes, and it's your responsibility. Someone submitting an enquiry form with their mobile number is generally expecting a reply, but the rules are specific and the penalties are real. Our Messaging Terms set out who is responsible for what, and we will walk through your intake with you so consent is captured properly at the point the lead arrives.

What if someone replies with a question?

It comes to you with the whole thread. If you also run our chat agent or receptionist, straightforward questions can be answered automatically and only the ones needing you get escalated.

Will it work with the system I already use?

Usually. Most schedulers, forms and inboxes connect without trouble. If yours doesn't, we will tell you that on the call rather than after you've paid — and sometimes the honest answer is that the integration isn't worth what it would cost.

How many quotes went quiet last month?

Twenty minutes. Bring a rough number and we'll work out what a proper follow-up sequence would have recovered — and tell you if it isn't worth building.

Book a call