You know the answers
You explain these things on the phone every week. They've just never been written down where someone searching can find them.
09 Blog Management
The questions they
type in at 1am.
Articles answering what your customers actually search for, written in your voice and published on a rhythm. Not keyword filler — the honest answer to the question that brought them to Google in the first place.
Somebody is searching your trade right now.
They don't search for your company — they've never heard of you. They search for the problem: why the AC is freezing, what a re-pipe costs, whether the crack in the slab is serious. Whoever answers that question well is who they call, and in most towns nobody has bothered to answer it at all.
It never gets done
Writing is the first thing to fall off the list when the week gets busy, which is every week.
The filler doesn't work
Generic articles about "5 tips for homeowners" rank for nothing and convince nobody. Specific beats broad, every time.
How it works
Your answers,
written down properly.
- 01
We find the real questions
What people in your area actually search, plus the five you answer on the phone every week. The second list is usually better than the first.
- 02
We get it out of your head
A short call, or a voice note between jobs. Your actual answer, including the part where it depends — that caveat is what makes it trustworthy.
- 03
We write and you approve
Drafted in your voice, structured so a search engine can read it and a person can skim it. Nothing publishes without your sign-off.
- 04
Published on a rhythm
A steady cadence you can sustain, each piece linked to the service it supports so a reader has somewhere to go next.
What's actually included
No asterisks.
Research first
What people in your service area actually type, not a generic list for your industry nationally.
Written in your voice
From your answers, in how you'd say it. If it reads like a brochure, we've failed.
You approve every piece
Nothing goes out under your name unseen. You are the expert and the final word on anything technical.
Structured to be found
Headings, titles, descriptions and internal links done properly, so the work has a chance of ranking.
Published for you
Formatted, imaged and posted to your site. Not a document emailed over for you to deal with.
Honest reporting
What each piece brought in, and when something isn't landing. Articles that don't earn their place get replaced.
Questions worth asking
The ones that
decide it.
Is this AI-written?
AI is part of how we draft, and we're not going to pretend otherwise. What makes it worth reading is your actual expertise going in and your approval before it publishes — the specifics only you know, like what fails first on the houses in your area. Generic AI filler ranks for nothing, which is exactly why it is not the product.
How long until it does anything?
Months, not weeks. Search is slow and anyone promising fast rankings is selling something. If you need enquiries this month, ads or fixing your missed calls will do more. Blog work is a compounding asset, best started before you need it.
How much of my time does it take?
Roughly a short call a month plus the odd voice note, and reviewing drafts. We built it around the fact that you are on a job site, not at a desk.
What if I disagree with something written?
It doesn't publish. You have the final say on anything technical, and we would much rather rewrite than have your name on advice you wouldn't give.
How many articles a month?
Usually two to four. Consistency matters more than volume — a steady cadence of genuinely useful pieces beats a burst that stops after six weeks, which is what most blogs are.
What do people ask you every week?
Twenty minutes. Tell us the questions you're tired of answering and we'll show you what writing them down properly is worth.