Pricing moves quietly
A competitor changes a number on a page. No announcement, and you find out through lost jobs.
10 Weekly Competitor Digest
What the other shops
changed this week.
Prices, ads, reviews, hiring, new pages. One email on Monday, already read and summarised, covering the handful of businesses you actually compete with — not a dashboard you'll open twice and abandon.
You find out six months late, from a customer.
Someone down the road dropped their call-out fee in March. You heard about it in September, from a caller explaining why they went elsewhere. Nothing about that was unknowable — it was public the whole time. Nobody had the hour a week to go and look.
They out-review you
Review counts shift the map pack. Falling behind happens gradually and then shows up as a quiet phone.
You can't watch and work
Checking five competitors properly is an hour a week you do not have, so it never happens at all.
How it works
Forty seconds,
every Monday.
- 01
You name who matters
The three to seven businesses you genuinely lose work to. Not every company in the county — the ones whose name comes up on calls.
- 02
We watch what's public
Their site and pricing pages, Google listings and review counts, the ads they're running, job postings, new service pages. All of it public, all of it checked for you.
- 03
Only changes get reported
A week where nothing happened produces a one-line email saying so. You should be able to trust that an empty digest means nothing moved.
- 04
With what it means
Not just "they changed a price" but whether it matters and what, if anything, is worth doing. Usually the answer is nothing, and we say that.
What's actually included
No asterisks.
Pricing and service changes
Published rates, call-out fees, new or dropped services, and changes to the pages that sell them.
Review movement
Counts and ratings tracked over time, so you see who is pulling ahead before it shows in your calendar.
Ads they're running
What's visible in public ad libraries — the angles they're testing and what they're pushing.
Hiring signals
Job postings say more about a competitor's plans than their website does. Three new installers means expansion.
One email, read in under a minute
Monday morning, scannable on a phone, no dashboard and no login.
A recommendation, or none
What we'd actually do about it — including the weeks when the answer is "nothing, carry on."
Questions worth asking
The ones that
decide it.
Is any of this shady?
No. Everything in the digest is public — their website, their Google listing, their published reviews, public ad libraries, their own job ads. It is what you would see yourself if you had an hour a week. We don't buy data, scrape anything that isn't public, or touch anything a competitor hasn't chosen to publish.
What if nothing changes?
You get a one-line email saying nothing changed. That is a feature — a digest that manufactures findings to look busy is worse than no digest, because you stop trusting it and then stop reading it.
How many competitors can I track?
Usually three to seven. Beyond that the email gets long enough that you stop reading it, which defeats the point. We'd rather watch five properly than fifteen badly.
Should I just copy what they do?
Usually not. Most of the value is knowing why the phone went quiet, so you are deciding rather than guessing. Occasionally it says you're underpriced. Occasionally it says a competitor is making a mistake you should not copy.
Can I see a sample before committing?
Yes. Name your competitors on the call and we'll send you one real digest for your actual market. If it isn't useful you'll know in forty seconds, which is the whole proposition.
Who are you actually losing work to?
Twenty minutes. Name them on the call and we'll send you one real digest for your market before you decide anything.